Bermee

Issue 1 · Published 27 October 2026 · Method v0.9

Running shoes — US

The brands AI names when people ask which running shoes to buy.

Issue 1 leaderboard →

Issue 1 · Running shoes — US · Published 27 October 2026 · Method v0.9 · Issue window: 19–26 October 2026 · Collected: 19 October 2026, 26 October 2026 (2 weekly runs) · 21 brands ranked · next issue by 3 December 2026

Issue 1 leaderboard

Dot: Mention Rate. Bar: 95% confidence interval (Wilson). n: answers behind the rate.

Issue window 19–26 October 2026 · 888 answers counted · 5 AI systems. Select a column heading or a number to see what it means.
Rank Brand 95% range
1 Brooks 888
2 Asics 888
3 Hoka 888
4 New Balance 888
5 Saucony 888
6 Nike 888
7 Adidas 888
8 Altra 888
9 On 888
10 Puma 888
11 Mizuno 888
12 Topo Athletic 888
13 Salomon 888
14 Skechers 888
15 Under Armour 888
16 Orthofeet 888
17= Carson Footwear 888
17= Softstar Shoes 888
19 La Sportiva 888
20= Merrell 888
20= SOM Footwear 888

Statistically tied at the top: Brooks, Asics and Hoka. Their 95% ranges overlap, so the index orders none of them above the others.

Within margin: the two brands’ 95% ranges overlap, so the index does not call one ahead of the other.

Also named

Named in fewer than 2% of answers. Unranked, sorted by answer count; no confidence interval, no movement.

BrandAnswers
Mount to Coast18
SAS13
NNormal12
Dansko8
Reebok8
Clove7
Earth Runners6
Inov-86
KIPRUN6
Scott6
Hylo Athletics5
Luna Sandals5
Newton5
Newton Running5
Norda5
Victory Sportswear5
Converse4
Karhu4
Kuru4
Opie Way4
VJ4
Anta3
Dynafish3
SAS Shoes3
Tracksmith3
TYR3
Vans3
Vionic3
Xero Shoes3
Atreyu2
Birkenstock2
Craft2
Diadora2
KEEN2
Li-Ning2
MBT2
Nortiv2
Shamma Sandals2
Vuori2
Avelo1
Crocs1
Gravity Defyer1
Hersey Custom Shoe1
KIPRIDE1
NOBULL1
Onitsuka Tiger1
San Antonio Shoemakers (SAS)1
Satisfy1
Saysh1
Vibram FiveFingers1
WHITIN1

Note: a change is significant when the two 95% intervals do not overlap. Issue window: 19–26 October 2026 · Collected: 19 October 2026, 26 October 2026 (2 weekly runs).

Source: Bermee Index, Issue 1, Method v0.9, CC BY 4.0.

Headline CSV · How to cite · Disclosure block · Issue kit · Method v0.9

Source map

Domains by Citation Share (C1), grouped by source class. Owned domains are labelled with their brand. Coverage (C2) is the share of answers citing the domain at least once.

DomainClass
nike.comOwned
runrepeat.comEarned editorial
runnersworld.comEarned editorial
rtings.comEarned editorial
tomsguide.comEarned editorial
michiganfootdoctors.comEarned editorial
runtothefinish.comEarned editorial
outsideonline.comEarned editorial
irunfar.comEarned editorial
solereview.comEarned editorial
alastairrunning.comEarned editorial
youtube.comSocial & community
reddit.comSocial & community
facebook.comSocial & community
wikipedia.orgReference
fleetfeet.comCommerce
runningwarehouse.comCommerce
rei.comCommerce
roadrunnersports.comOther
outdoorgearlab.comOther

Sample prompts

8 of the 40 live prompts, intent-labelled. Prompt rules.

  1. What are the best running shoes right now?recommendation
  2. What are the best cushioned running shoes for long distances?recommendation
  3. What running shoe brands do podiatrists recommend?recommendation
  4. Hoka vs Brooks: which is better for daily running?comparison
  5. Which running shoe brands are most popular with marathon finishers?comparison
  6. How often should I replace my running shoes?informational
  7. Are carbon-plated running shoes worth it for amateurs?informational
  8. Where can I buy Hoka running shoes?navigational

How to cite

Bermee Index, Running shoes — US, Issue 1 (October 2026), Method v0.9, CC BY 4.0. https://bermee.com/index/running-shoes-us/

Each brand page carries a ready citation with the brand’s rank, Mention Rate, 95% CI and n.

Disclosure block — Issue 1

Status
Issue 1 · Published 27 October 2026 · Method v0.9
Systems
Systems measured (5)
SystemModel / versionSurfaceHow it was collectedAnswers
OpenAIgpt-4oAnswer returned by the model’s APIAPI request with the issue’s questions; 100% of answers used web search200 answers counted
Perplexitysonar-proAnswer returned by the model’s APIAPI request with the issue’s questions; 100% of answers used web search200 answers counted
Geminigemini-3.6-flashAnswer returned by the model’s APIAPI request with the issue’s questions; 100% of answers used web search200 answers counted
Anthropicclaude-sonnet-4-5Answer returned by the model’s APIAPI request with the issue’s questions; 69% of answers used web search200 answers counted
Google AI Overviewsgoogle-aio-dataforseo-2026-10-19 (engine of record); google-aio-dataforseo-2026-10-26 (engine of record); google-aio-serpapi-2026-10-19 (cross-check only, in no metric); google-aio-serpapi-2026-10-26 (cross-check only, in no metric)Google AI Overviews in Google search resultsSearch results collected through dataforseo; 100% of answers used web search88 answers counted
Prompts
40
Executions
5 per prompt per engine per week
Issue window
19–26 October 2026
Collected
19 October 2026, 26 October 2026 (2 weekly runs)
Sample
40 questions × 5 runs × 5 AI systems = 1,000 answers · 112 excluded (63 system errors, 49 searches showed no AI Overview) · 888 counted
Cell
region national, persona neutral; surfaces aio (google_aio) + chat (anthropic, gemini, openai, perplexity)
Alias version
12
Taxonomy version
4
Excluded
112 (breakdown in Sample)
Valid answers
888
Method
v0.9
Ownership
Bermee is published by Klek Consulting LLC. Klek Consulting is the founding partner — operated by the method’s author.
Changed since last issue
—
Withheld this issue
Attribution Gap (P5) — withheld
Sentiment polarity (T1) — withheld