Hoka shares No. 1–3 on the Bermee Index for Running shoes — US, Issue 1 (Published 27 October 2026), statistically tied with Brooks and Asics (overlapping 95% ranges), with a Mention Rate of 69% (95% CI 65 to 72, n = 888). The Bermee Index measures how often 5 AI systems name a brand when people ask what to buy. Method v0.9, CC BY 4.0: bermee.com/method/.
Source: Bermee Index · Issue 1 · Method v0.9 · CC BY 4.0